Would you rather buy a product advertised on social media or the one recommended by your friends or people you trust? We’re sure most of you would choose the second option. According to research conducted by Netpop, 79% of social media users use Facebook, Instagram, Twitter, and other social media platforms to find recommendations and information about products they are considering to buy.
It is not a secret that over the last decade social media became very important in all the aspects of our lives. January 2019 We Are Social report states that nearly 45% of the population, which is approximately 3.5 billion people, actively uses social media. Undoubtedly, many of these people look up to social media influencers for guidance while making a decision.
Nowadays, advertisers realize that they can use the power of social media to market the products to the consumers indirectly by encouraging people to talk about and recommend them online, thus gaining a competitive advantage. All of these leads to an already established online marketing type that is increasing its popularity each year and is called “Influencer Marketing”.
Influencer marketing represents a type of social media marketing that involves product mentions and endorsements from influencers. The latest are individuals or organizations that have a dedicated followers base and are viewed as experts in their field. In other words, influencer marketing is a mix of old and new marketing tools that takes the idea of celebrity endorsement and puts it into a modern-day content-driven marketing campaign resulting in a collaboration between brand and influencer.
As it is clear, the most important factors of influencer marketing are the influencers themselves. A comprehensive definition of who are influencers is given by Influencer Marketing Hub, according to which influencer is someone who has:
- the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It is worth mentioning, that influencer marketing does not involve only celebrities. Moreover, most of the influencers do not consider themselves famous in the offline world. They can be anywhere and can be anyone. Their influence comes from the large followers base ranging from 10,000 people or even less up to millions of them, that is earned thanks to their expertise in their field of activity. Influencers should be the ones making the most engaging social posts by sharing the best pictures and the most interesting content, running the most useful and informative online discussions, and making the most entertaining videos. And all of these should be done on a regular basis.
It seems easy at first, but in reality, running a social media account and becoming an influencer requires a lot of hard work, dedication, and time. Sometimes it requires hours or even days to create a single post.
According to Mediakix’s Influencer Marketing Survey 2019, Instagram was ranked as the most strategically important social media channel for influencer marketing with 89% of the respondents considering the photo and video-sharing social networking service important for their influencer marketing campaigns. In the second place was Youtube (70%) followed by Facebook (45%) in third place.
The same survey indicated that 78% of respondents consider Instagram Post an effective content format for influencer marketing with Instagram Stories being in second place with 73%.
According to Buffer, it is recommended to post seven or more times a week or at least once a day on Instagram consistently to gain more followers and get more likes. Can you imagine the amount of work that needs to be done if you want to have high-quality and relevant content?
At dzook we have come with a solution to help you create unique and interesting content without spending much time. So here is what you need to do.
- Visit dzook.ai.
- Upload the photo of yourself. While uploading the photo make sure that it has the highest possible quality and your face is clearly visible.
- Click on the “Draw Me” button and wait for several seconds until Alia (that’s the name of our AI technology the story of which you can learn in our article) draws your illustrated portrait.
- As soon as the portrait is ready you can choose from different backgrounds to put your character in different situations.
- Share it on Instagram or any other social network and wait for likes and comments! :)
You can upload as many photos as you want to get your illustrated portrait in different angles, facial expressions, and art styles every time. By changing the background you can create various situations to match the story you want to share along with the image. You can even have a separate social media profile for your character to share useful tips, interesting stories, or anything else you are good at.