Influencer marketing is a highly growing marketing strategy to attract the target audience. Various companies are hiring well-known and famous personalities to promote their brand’s product. A successful influencer marketing strategy can assist you build brand awareness, increase you brand exposure and reach the target audience. Many marketing companies are now adding this strategy in their content marketing calendar and witnessing the change.
According to available data, more than two-thirds of North American retailers rely on influencer marketing to promote their product. Moreover, it has been found out that almost 50% of digital marketers situated in US and UK spend nearly 10% of the marketing budget on influencer marketing.
What is influencer marketing?
Influencer marketing is the newest strategy that has taken every industry by storm. Why this sudden transformation? It is a medium of collaboration where the brand’s owner collaborates with famous personalities to market his product to the specific niche audience. In this marketing strategy, influencers play a pivotal role in promoting a brand’s product and can expand your target audience.
Why influencer marketing works?
The brand collaborates with influential people who have a large fan base in the world. When a famous or influential person promotes your product, it has a direct reach because the fans are bound to follow what their favourite influencers do. When a person adores a particular influencer, he follows the brand his influencer promotes and hence, a sheer mention of a particular brand’s product can increase his curiosity for it and even persuade him to buy it.
As per a survey done on Instagram, it was found that 34% of the Americans bought a particular brand’s product just because the influencer recommended and touted it to be the best product. Social media plays a crucial role in promoting a brand’s product as many people are present on either of the social media pages and follow influencers. This makes it clear as to why 89% of digital marketers believe Instagram is an important channel for influencer marketing as per statistics available in 2019.
6 Reasons Why Influencer marketing is impactful
When an influencer promotes a particular product for a brand, they do it from the consumer’s perspective. In their promotional advertisement, they try to convince the consumers how the brand’s product is best and why they should buy it from the nearest outlet.
There are many other reasons why influencer marketing works which are given below –
- Influencers are active on social media sites and highly responsive
- It is a type of On-Demand Advertising
- Best influencers have a sound understanding of how to create amazing content
- Influencer content performs better than just brand content
- Hyper-targeting with Mega influencers gives excellent results
- Influencer recommendations bring in ‘The Momentum Effect’
Influencer marketing can boost your brand’s reach more and get the desired ROI. Task Marketing is the best digital marketing company in Pune that offers influencer marketing strategy under content marketing to promote your brand. We are connected with influencers from various industries and can assist you in establishing connections for brand promotion for reaching target audience to increase sales of your products. You can read our blog titled why influencer marketing is the next big thing in 2020. To avail our services, you can call us on 8237016167 or simply ask your queries by mailing us at firstname.lastname@example.org.