General Updates

Why B2B marketing automation, and martech in general, are still key

Why B2B marketing automation, and martech in general, are still key

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Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). Over [...]

Choosing a digital marketing mix that works for your business

Choosing a digital marketing mix that works for your business

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If you’ve ever felt overwhelmed or challenged by digital marketing, you’re not alone. Finding the right mix of channels and tools to achieve your marketing goals is becoming increasingly difficult, and the ‘Martech Marketing Technology Landscape Supergraphic’ pr [...]

Content Marketing Can Do More Than Survive in the New WorldEst Read Time: 9 min

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world we’re living in. #Contentmarketing can be the shining star of a brand’s m [...]

Digital Marketing News: Coronavirus' Impact on Marketing Budgets & Social Media Usage, LinkedIn's New Conversation Ads, & Instagram Story Changes

Digital Marketing News: Coronavirus' Impact on Marketing Budgets & Social Media Usage, LinkedIn's New Conversation Ads, & Instagram Story Changes

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LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next [...]

4 Marketing Tips For Small Businesses

4 Marketing Tips For Small Businesses

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According to experts at USA Today, there’s no better time than the present to become an entrepreneur. The emergence of new technologies has leveled the playing field, democratizing entrepreneurship and opening new platforms for business owners to maximize. Now, starting your own home busines [...]

Video Marketing | How to Maximise Your ROI in Video Marketing

Video Marketing | How to Maximise Your ROI in Video Marketing

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If you run a business and are involved in your own marketing, you’ll already understand how important creating video content can be. With the rise of smartphones and better connectivity, we’re consuming videos at a much higher rate than we used to. Producing video marketing content a [...]

Top 6 Tools Every Influencer Marketing Manager Needs - GRIN - Influencer Marketing Software

Top 6 Tools Every Influencer Marketing Manager Needs - GRIN - Influencer Marketing Software

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The volume of tasks that an influencer marketing manager must keep up with is almost unbelievable. Everything is on the move, and the influencer marketing manager must keep up if he/she hopes to achieve maximum influencer ROI. Thankfully, the right influencer management tools not only help the mana [...]

5 of the Best Ways to Improve Your Remarketing Campaign

5 of the Best Ways to Improve Your Remarketing Campaign

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Remarketing… That’s when websites stalk you with their ads, right…? Wrong.Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads [...]

Leverage Influencer Marketing Potential For Your Business

Leverage Influencer Marketing Potential For Your Business

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Nowadays, it is becoming tremendously difficult for brands to get attention on the Internet. The reason behind it is quite simple — today, every business whether it is big, small, or medium has occupied the online world by creating an insurmountable amount of noise. Due to this, consumers get [...]

A Quick Guide to Digital Marketing for Newbies

A Quick Guide to Digital Marketing for Newbies

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With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and ba [...]

Social Media Marketing During COVID-19: Why and How?

Social Media Marketing During COVID-19: Why and How?

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The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one. [...]

8 Tips to Get an Unending Torrent of Helpful Blog Comments

8 Tips to Get an Unending Torrent of Helpful Blog Comments

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Blogging From Paradise currently has 6,848 approved comments. My old blog was comment-free for many months. How did I go from comment ghost town to thriving comment party? By following the steps below. Don't get it twisted; attracting an unending torrent of comments takes work but this happy to [...]